Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the world’s perception of time.
In the 1970’s everything seemed achievable through the rapidly growing technological expertise at the world's fingertips. Space flight had been converted from dream to reality, computer science was developing at break neck speed and electronics seemed to deliver new advances everyday. Pulsar symbolised the age. It was new, bold, surprising and different.
When Pulsar was taken into the Seiko Corporation portfolio in 1980, it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry leading achievements.
The Avant-garde collection in the 1980’s set a new style in women’s watches, as did Spoon in the 1990’s for digital watches and, last year, the advertised collection of watches were all unique designs which further cemented Pulsar’s image as an ingenious and surprising watchmaker.
Pulsar has consistently found that narrow path to success that unites radical design and popular acclaim, and, in 2010, will further develop it’s global popularity with a multi-faceted communications campaign built on the proposition “Tell it your way”. The advertising campaign will be supported by a new sponsorship programme. Pulsar is now the Watch Partner of one of the most successful World Rally Championship teams, the BP Ford Abu Dhabi Team, who were world champions in 2006 and 2007 and who, this year, will be challenging hard for a repeat success. With a specially designed collection for the team, this exciting sports programme will bring Pulsar to an important new worldwide audience.
Pulsar has been designing individualistic timepieces globally since 1972. Pulsar, a brand that stands for real value, quality and flair is made for people who create their own style - “Tell it your way”.